BANNED IN: EU · UK · JP
🥣
F
28
⚠ Contains 3 high-risk ingredients

This is banned in 12 countries.
You're still eating it.

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The aha moment

What looks "healthy" often isn't.

The labels lie. We decode them.

🍓
"Made with real fruit"
1% juice. 99% sugar.
Tap to see why
The FDA doesn't require a minimum fruit percentage for "made with real fruit" claims. Most products using this label contain less than 2% actual fruit juice, with the rest being high-fructose corn syrup, artificial colors, and water.
🧪
"Natural flavors"
Undisclosed compounds.
Tap to see why
"Natural flavors" is a catch-all term that can include hundreds of chemical compounds—including beaver anal glands (castoreum), insect secretions, and synthetic processing agents. Manufacturers are not required to disclose what's inside.
📉
"Low fat"
High sugar replacement.
Tap to see why
When fat is removed from food, flavor goes with it. To compensate, manufacturers add sugar, modified starches, and artificial thickeners—often making "low fat" options worse for metabolic health than their full-fat originals.
How it works

Three steps to the truth.

Point. Score. Swap. It takes under 10 seconds.

Step 01
📷
Scan
Point your camera at any product barcode. Works on grocery items, supplements, snacks, baby food — anything with a label.
Step 02
🔬
Understand
Get a simple A–F score plus a full ingredient breakdown. Red means risk. Every flag is explained in plain language, not jargon.
Step 03
✨
Replace
Swap it for a cleaner option instantly. Alternatives are ranked by score, not by who paid to be first.
Sample scorecard

This is what we show you.

No hiding behind averages. No green-washing. Just what's in it and what to do about it.

F
28/100
Avoid — multiple high-risk ingredients
3 ingredients flagged · 1 banned in EU & UK · 1 linked to behavioral issues
Red 40
Linked to hyperactivity and behavioral issues in children. Banned in several EU countries pending further study.
BHA (Butylated Hydroxyanisole)
Banned or restricted in Japan, UK, and EU. Listed as a possible human carcinogen by the NTP.
Natural flavors
Composition not disclosed. Could contain 100+ undisclosed compounds under this umbrella term.
F
Current: 28
→
A
Clean swap: 92
+64 improvement
Try it yourself
Why this matters

Why is this allowed in the U.S.?

Thousands of products contain ingredients banned elsewhere. The U.S. puts the burden of proof on consumers — we shift it back.

🇪🇺 European Union
🇬🇧 United Kingdom
🇯🇵 Japan
🇨🇦 Canada
🇦🇺 Australia
🇩🇪 Germany
See what's banned
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This week's score
🥗 Food
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💧 Water
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🌬️ Air
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🧴 Products
34
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