Our Mission

Everyone deserves to know
what's in their products

We believe transparency is a right, not a privilege. Kleen.ai uses data-driven analysis to cut through marketing claims and give you honest, science-backed product scores.

The Problem

The supplement industry operates with shockingly little oversight. Here's what the data shows.

💊
70%
Contain undisclosed fillers
Independent lab tests reveal that the majority of supplements contain ingredients not listed on the label, from magnesium stearate to silicon dioxide.
💰
$50B+
Industry with minimal oversight
The supplement market generates over $50 billion annually in the U.S. alone, yet the FDA does not require pre-market approval for supplements.
⚠️
23,000+
ER visits per year
Adverse events linked to dietary supplements result in over 23,000 emergency room visits annually in the United States.
🔍
~5%
Are third-party tested
Only a small fraction of supplements undergo independent verification. The rest rely entirely on manufacturer claims with no external validation.

How We Score

Our scoring methodology is transparent, data-driven, and designed to reflect real product quality.

Scoring Methodology

70
Neutral Starting Point Every product starts with a base score of 70 out of 100. From there, points are deducted or added based on what we find.

Deductions

Banned ingredients -1 to -10
Artificial dyes -2
Artificial sweeteners -2
Proprietary blends -5
Heavy metal risk -5 to -8
3+ harmful ingredients -10

Bonuses

NSF Sport certified +10
USP Verified +8
Full disclosure label +5
Certified organic +3
Natural sweeteners +2

Score Bands

Excellent
80 - 100
Good
70 - 79
Mixed
60 - 69
Weak
50 - 59
Avoid
0 - 49

What We Check

Every product is evaluated across multiple safety and quality dimensions.

🚫
Banned Substances
We flag ingredients banned by the FDA, EU, or major athletic organizations including WADA-prohibited compounds.
🎨
Artificial Dyes
Red 40, Yellow 5, Blue 1, and other synthetic dyes linked to hyperactivity and potential health risks in research studies.
⚗️
Heavy Metals
Products with known heavy metal contamination risks are flagged, including lead, arsenic, cadmium, and mercury exposure.
🔒
Proprietary Blends
When brands hide exact dosages behind "proprietary blend" labels, you can't verify what you're actually getting.
Third-Party Testing
NSF Sport, USP Verified, Informed Sport, and other independent certifications that validate label claims and purity.
📜
Certification Verification
We verify certifications are current and legitimate. Expired or fraudulent certification claims get flagged immediately.

Ready to check your products?

Search our database of scored supplements and make informed decisions about what you put in your body.

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